Monthly ArchiveMarch 2008
Uncategorized Dave's automotive industry blog - from just-auto.com on 31 Mar 2008
Just in from BMW: ‘BMW has announced the first details of the new Canine Repellent Alloy Protection system. Designed to stop dogs fouling against the sparkling alloys of new BMW cars, the innovative Canine Repellent Alloy Protection system (C.R.A.P.) is the latest offering in the BMW EfficientDynamics programme.’ I just wish they hadn’t gone for that slight giveaway of an acronym.
I did this one last year, which I thought was a half reasonable effort (one or two were taken in; I was slightly worried about the implications of that…). Do I have something for tomorrow? Maybe yes, maybe no.
Uncategorized Dave's automotive industry blog - from just-auto.com on 31 Mar 2008
Sounds like the industrial relations dispute at American Axle and Manufacturing (AAM) is getting no nearer to settlement. The AAM management's move to recruit fresh workers has provoked a predictable UAW response.
This dispute seems to be taking a bit of time to settle. The danger with disputes that drag on is that both sides develop increasingly entrenched positions making compromise less likely. It's perhaps a bit worrying that the two sides don't seem to be doing very much talking.
Uncategorized Dave's automotive industry blog - from just-auto.com on 31 Mar 2008
Sounds like the industrial relations dispute at American Axle and Manufacturing (AAM) is getting no nearer to settlement. The AAM management's move to recruit fresh workers has provoked a predictable UAW response.
This dispute seems to be taking a bit of time to settle. The danger with disputes that drag on is that both sides develop increasingly entrenched positions making compromise less likely. It's perhaps a bit worrying that the two sides don't seem to be doing very much talking.
Uncategorized News4Sites - Current Events on 31 Mar 2008
Abcnews.go.com - Mon Mar 24, 02:46 pm GMT
Uncategorized News4Sites - Current Events on 31 Mar 2008
Abcnews.go.com - Sun Mar 23, 12:03 pm GMT
Uncategorized FastMachines.com on 31 Mar 2008
Monday Morning Crew Chief (Friday edition)

Uncategorized Dave's automotive industry blog - from just-auto.com on 31 Mar 2008
When you think of a brand and the typical customer for a product of that brand, you get a fairly clear idea in your head - well, I do anyway. Maybe it's not at all fair these days, but we still do it. I enjoyed Steve Mattin's (Volvo's chief designer) take on the traditional Volvo-owning stereotype. Not content with the usual family-with-dog sort of observation, he added 'probably a music teacher.' Well, what did your music teacher at school drive? Mine had a very lived in Volvo 245 - plenty of room for all the instruments, you see, as well as the dog.
Uncategorized Dave's automotive industry blog - from just-auto.com on 31 Mar 2008
I guess the big picture in the Ford-Tata deal for Jaguar and Land Rover announced last week is the seismic shift in the global economy that it points to. A long established Western company, Ford, is deep in the financial mire and having to sell assets just to survive. And it’s an Indian company that has emerged to buy those assets.
The transfer of ownership of two such quintessentially British brands to India has an even deeper resonance for many in both Britain and India when you consider the history of relations between the two countries. And this takes Tata Motors into the big time in one step – these are two major brands with global footprints (by comparison Chinese firms are still struggling to make headway globally).
So, what went wrong with Ford’s JLR stewardship? With Land Rover not all that much (let’s not get into quality issues, they go way back and Ford’s only had LR since 2000). With Jaguar, it went for volume and tried to mix it with Merc and BMW. The strategy failed.
Around the beginning of this decade, Ford decided to really go for it with Jaguar. The idea was to lever off Ford Group platforms to save cost and also reposition Jaguar as a brand to take on the likes of Mercedes-Benz and BMW in the higher volume executive car segments. The theory was certainly seductive. This was Ford’s PAG really coming together.
First we got the S-Type (criticised by some as an overly ‘Americanised’ product, but it wasn’t that bad). The real howler, it turned out, was the X-Type. It never came close to the ambitious targets set for it. Was the Mondeo platform-based car an utter lemon? No, but it simply could not do the job set for it.
I recall the then Jaguar MD Jonathan Browning telling me in 2001, just as X-Type was launching, that the aim was to achieve overall Jaguar volume in the region of 200,000 units annually in the medium-term. The X-Type was supposed to be a big part of the doubling of overall Jag volume from a level of about 100,000 units back then.
In 2004, when I interviewed Nick Scheele (by then Ford COO, but still a Jag stalwart who had done much to turn the brand around on quality) in his office in Dearborn, Jaguar was at around 125,000 units of volume per annum and only just rolling out a diesel-engine on the X-Type – the absence of which had been a big handicap in Europe. He defended the X-Type but acknowledged the problems faced by the late diesel in Europe and a US market that had become a ‘dogfight’ in the X-Type’s segment.
Ultimately, the X-Type simply didn’t appeal to enough people in a segment ruled by the likes of the BMW 3 Series. Jaguar had bitten off more than it could chew with the X.
Losses mounted and Browns Lane bit the dust as an assembly plant.
The cost squeeze seems to have done the trick on moving Jaguar close to breakeven now. The S-Type replacement, the XF, is a car that has had very good reviews. The design eschews the three-box trad-Jag look that constrained the broadening of the appeal on both the S and X. That looks like a good move.
With the XF’s market impact to come, Tata has perhaps taken over Jaguar at a very good time. Annual Jaguar production slumped to just 54,000 units last year. From what I hear, feet are well and truly on the ground at Jaguar these days and the positioning of the brand going forward will be sensitive to the unfortunate experience with the X-Type. Getting Jaguar to around 100,000 units a year sounds like a reasonable mid-term goal; a recovery to a sustainable level, Jaguar positioned firmly in an upscale part of the market. The success of the XF in the market will be crucial, but as the song says, and given where Jaguar is right now, the only way is up.
ANALYSIS: Tata buys Jaguar and Land Rover from Ford
From deep in the just-auto archives:
Interview with Jonathan Browning, Jaguar MD
Interview with Ford's Nick Scheele
COMMENT: What’s wrong with the Jaguar X-Type?
Uncategorized FastMachines.com on 31 Mar 2008
IndyCar's Developmental League Takes Track at Noon Saturday
The newly renamed Firestone Indy Lights season commences with practice and qualifying on Friday (March 28th) and a 100-mile race at 12:30 PM EDT Saturday from Homestead Miami Speedway.

Uncategorized News4Sites - Current Events on 30 Mar 2008
Abcnews.go.com - Sun Mar 23, 06:40 am GMT
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